TV Broadcasting in Europe & North Africa - Satellite faces off with terrestrial technologies
Market & Data Reports - 15/08/2008
Satellite faces off with terrestrial technologies
This report identifies the major changes currently taking place in the TV broadcasting market which, over time, risk eroding satellites share of the market. Such erosion will occur either through mounting competition from terrestrial technologies or via the emergence of new TV viewing habits, which are likely to call into question the traditional model of mass television broadcasting in the long term. Based on an analysis of the main issues at stake in the TV broadcasting market, the report identifies the main areas in which satellite can further expand and claims which market positions hold the greatest long-term potential in the different geographical zones targeted. Five-year market forecasts on the satellite capacity required to broadcast TV over the zone are also provided.
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| M81908 |  | PDF | 50 |
3000 Euros
1500 euros excl. VAT |  |
| M81908 |  | PDF | 50 |
3000 Euros
1500 euros excl. VAT | |
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1 - Shift in demand for broadcasting services
1.1 Development of HDTV
High Definition as a new broadcasting standard?
1.2 New market entrants
Emergence of new TV channels and packages
New types of customers: telecom operators
1.3 Changes in TV channel solutions
More pre-recorded video (catch up TV, VOD, etc.)
Greater interactivity
Developing online solutions
2 - Numerous technologies set their sights on TV broadcasting
Broadcasting networks strengths and weaknesses: DTT, cable, ADSL, satellite, fibre
Coverage
Network capacity
Digitisation and evolution towards a bundled offering (digitisation of cable, terrestrial analogue switch-off)
Economic efficiency (cost structure)
3 - Target markets with contrasting characteristics
Mapping and segmentation: Europe and North Africa
Network coverage
Development of digital TV
Development of pay TV
Commercial dynamics and state of competition
4 - Different market outlooks for satellite
Five-year forecasts based on the expected rise in the number of channels and video services broadcast, and incorporating the changing conditions for broadcasting (progress in compression, developments in high definition, etc.)
4.1 Relevant markets for satellite
4.2 Satellite operator strategies in the DTH market
Scarcity of orbital positions
Dominance of the Eutelsat/SES duopoly
4.3 Market outlook for satellite
Five-year forecasts by geographical zone:
Rise in the number of channels
Rise in the number of DTH satellite transponders
5 - What are the long-term market positions for satellite?
5.1 Possible strategic choices for a satellite operator
Key TV broadcasting technology
Need for a shift to triple play
Refocusing on premium HD solutions
Repositioning on the contribution market
5.2 Relevant strategic choices by geographical zone
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How is demand from channels evolving in terms of their content distribution?
Is analogue switch-off a potential threat for satellite?
Will TV channels choose between the different networks for broadcasting their content?
Where can satellite further expand in the TV broadcasting market?
What market positions hold the greatest long-term potential for satellite? |
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