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Market Reports

IDATE's market report programme for 2011 constitutes a natural extension of the work performed by our teams of analysts, as well as our ongoing investments in information and monitoring systems for player strategies and markets. More than just a catalogue of publications, this constitutes a concrete manifestation of our drive to create a unique tool geared towards understanding and monitoring the Telecom, Internet and Media sectors.

5 research formats designed to provide a comprehensive view on your market:
  • Market & Data Reports - market analysis (PDF report + Excel Database)
  • World Market Reports - Internet, TV, Telecom Services & Video Games market survey
  • Innovation Reports - indepth analysis of key innovations
  • Future Reports - prospective studies for scenarios in 2020
  • Watch Services - IDATE continuous services


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    World Television Market
    World Market Reports
    02/01/2012
    more TV industry still remains on a growth path -the worldwide market represents 324.9 billion Euro in 2011, a progression of 5.4% compared to 2010. This report analyses the overriding trends and changes taking place in the markets around the globe. It explores the driving forces behind the market’s growth and transformation, including an examination of the chief market trends, plus volume and value forecasts up to 2016 by geographical area and by country.
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    Hybrid TV Prospects
    Innovation Reports
    15/12/2011
    more Hybrid TV is now a reality, and gaining momentum. The appetite for OTT video content, reinforced by the development of connected TV solutions further exacerbates this phenomenon. This study aims to position the hybrid solutions in this new context and to measure their impact on the "big" TV markets.
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    Telcos TV Strategies
    Innovation Reports
    30/11/2011
    more Telcos’ TV services are currently enjoying one of the highest rates of growth in the marketplace. Initially a source of distinction between ISPs, TV has become a central part of telcos’ marketing and growth strategies. This report takes a detailed look at the marketing strategies that telcos use when marketing their TV services, and at their growing prominence in a TV market in the throes of major upheavals.
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    Online Video
    Market & Data Reports
    03/10/2011
    more This study spotlights both the online consumer and video delivery market with a segmentation of key services and key metrics on usage. It analyzes revenue models (ad, pay, freemium, bundling) and proposes key player and event case studies. It assesses the key technology for online video delivery (including CDN) and presents the main solutions regarding platforms, protocols and delivery solutions. It identifies the key drivers and provides forecasts
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    World Television Market
    Market & Data Reports
    18/07/2011
    more TV industry remains on a growth path -the worldwide market represents 301 billion Euro in 2010, a progression of 7.8% compared to 2009. This report analyses the overriding trends and changes taking place in the markets around the globe. It explores the driving forces behind the market’s growth and transformation, including an examination of the chief market trends, plus volume and value forecasts up to 2015 by geographical area and by country.
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    Future TV: 2020
    Market & Data Reports
    11/07/2011
    more Drawing on a wide selection of publications on new generation TV services, this report deepens our forward-looking analysis of tomorrow’s video markets. Starting with a scenario-based approach, IDATE offers readers its own figure-backed scenario of choice for 2020, along with an in-depth analysis of the way value will be newly distributed between the different TV industry players: producers, networks and distributors/broadcasters.
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    Next Gen TV
    Market & Data Reports
    20/06/2011
    more This report analyzes the major innovations operating in the television industry. By comparing existing offerings and those in development, it elucidates the positioning strategies of traditional and upstart players and gives a glimpse of the key services of tomorrow.
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    Mobile Video
    Market & Data Reports
    06/06/2011
    more This report examines the mobile video market and its different business models, technologies and devices. It offers readers an analysis of consumption, the market’s segmentation and its development up to 2015, along with key data on the players and market sales which are forecast to reach €12.6 billion in 2015.
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    Satellite TV in Europe and North America
    Innovation Reports
    29/04/2011
    more This IDATE report looks at the latest developments and major trends in television markets, as much in terms of satellite’s prominence as a broadcasting mode in national TV markets, as the strategies employed by the broadcast networks and pay-TV services, especially with respect to their 3D offers, and provides an analysis of how this affects the satellite industry.
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    Connected TV
    Innovation Reports
    25/11/2010
    more This new IDATE market report takes a look at connected TV services and the UI. It examines how over-the-top (OTT) services are positioned, along with player strategies and the opportunities and risks attached to having control of the connected TV user interface. The report also provides forecasts for the TV services market up to 2015, including OTT services, in both Europe and the United States.
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    TV channels' quadruple screen strategies
    Innovation Reports
    05/07/2010
    more Drawing on a large body of case studies, this report analyses TV channels’ positioning strategies at a time when the variety of potential viewing screens, both fixed and mobile, is increasing steadily. Now become mainstay devices, these new screens are offering TV networks an opportunity to reuse their content and to offer new or derivative content while keeping up with viewers’ changing habits.
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    Social Video
    Innovation Reports
    01/05/2010
    more Social networks appear as new video content distribution and promotion channels and provide also innovative community-based solutions to both TV channels and online video services. An analysis of the main trends of social video highlighting how social networks have become powerful partners for both traditional and new audiovisual players.
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    IPTV Services
    Innovation Reports
    01/01/2010
    more The relationship between IPTV and FTTx is at the heart of this report which explores operators’ key strategies through a detailed examination of their offerings. An analysis of existing technologies, combined with national market conditions allows us to understand the motives behind innovative solutions and the respective issues inherent in the development of IPTV services and FTTx networks.
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    Use-IT Trend Book
    Innovation Reports
    11/12/2009
    more IDATE continues to innovate by offering up an analysis of IT consumption trends in a report that includes a review of the latest developments in communications, the Internet and media, along with a forward-looking analysis in the form of development scenarios and identification of the key innovations to watch in 2010.
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    3D Video
    Innovation Reports
    25/09/2009
    more Currently attracting a great deal of attention, 3D video is a market that is emerging as a driving force behind innovation and growth for TV and film industry players. This report provides a complete inventory of the current state of the market – presenting technical solutions, trials that are underway and pioneer commercial developments. It also offers 3D rollout scenarios up to 2015.
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    Pay TV
    Market & Data Reports
    03/08/2009
    more This study analyzes where Pay TV stands in Europe and the key factors currently transforming the market. The report provides a detailed presentation of the service offering by country and what strategies the leading Pay TV channels and groups are following to adapt to a rapidly evolving market. Based on precise evaluations of each market, we make forecasts for 2013 by zone and by country.
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    Which Network to Deliver HDTV?
    Market & Data Reports
    02/04/2009
    more This report examines the HDTV market and provides national estimates of each network’s capacity to distribute a maximum number of high-definition channels, according to speed, technology, network capacity and occupancy/fill rate. It also allows HD channels to gain a deeper understanding of the various issues tied to each type of network: price, capacity, coverage and competitive position.
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    Internet Video
    Market & Data Reports
    15/11/2008
    more One thing is clear: Internet video will continue to expand and now constitutes a path for development and diversification for TV industry players. Timeshifted viewing is still only nascent and a great many players from inside and outside the television industry are gambling on a position in this market. After the first trials and rollouts, we have reached a consolidation phase where the issue of turning a profit is being raised. Up until now, only the sector’s leaders appeared capable of achieving a positive revenue/cost differential with their services (excluding committed costs).
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    more This report identifies the major changes currently taking place in the TV broadcasting market which, over time, risk eroding satellite’s share of the market. Such erosion will occur either through mounting competition from terrestrial technologies or via the emergence of new TV viewing habits, which are likely to call into question the traditional model of mass television broadcasting in the long term. Based on an analysis of the main issues at stake in the TV broadcasting market, the report identifies the main areas in which satellite can further expand and claims which market positions hold the greatest long-term potential in the different geographical zones targeted. Five-year market forecasts on the satellite capacity required to broadcast TV over the zone are also provided.
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    Mobile TV Solutions
    Market & Data Reports
    15/07/2008
    more The Mobile TV market is a myriad of consolidation, and solution vendors are running hard to adapt. Their services can be based on linear TV channels, on-demand contents or rich media applications. The delivery vector could be existing cellular mobile networks, dedicated broadcast solutions or alternative provisioning, notably through open systems. And they have to deal with a variety of standards and formats.
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    more While debates intensify on using the digital dividend, with the switch-off due date approaching in several countries, IDATE focuses on the opportunities that these additional resources could offer to terrestrial TV channel producers to establish their strategic position, strengthen their competitiveness and grow their revenue, in an increasingly competitive environment.
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    Broadcast Mobile TV
    Market & Data Reports
    02/02/2008
    more While the number of effective launches and announced broadcast mobile TV solutions is multiplying, great uncertainty still surrounds the business model and expectations for profitability from this type of service. Partisans of both free and feebased solutions are putting up their arguments, while each player’s role in the value chain (whether a TV channel or mobile operator, etc.) has yet to be defined. IDATE’s report studies the main models for mobile TV services, how they work, their strengths, their shortfalls and their potential for development. It then sets out the main lessons learnt from these models concerning the key factors for broadcast mobile TV’s success. And lastly, the report provides modelling for the operating accounts of major players in broadcast mobile TV, shedding light on the key variables that influence their profitability.
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    The SaaS model
    Innovation Reports
    02/02/2008
    more The software industry is in the throes of a radical transformation, as the dominance of the proprietary license-based model is waning and the software-as-a-service approach is gaining ground – offering pay-as-you-go online business shareware solutions. This market report will examine the rapidly changing environment of online business services and SaaS marketing strategies.
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    Content exchange and piracy
    Innovation Reports
    11/01/2008
    more Content exchange online is evolving profoundly. P2P solutions are constantly being perfected. New platforms, such as news groups, stock & share platforms and video sharing sites, are developing at a rapid pace and private solutions, such as closed communities and the use of instant messaging, are now becoming more available. IDATE’s report presents the value-added chain of content exchange on the Internet, technical innovations and key players, based on a number of case studies. It offers components for measuring piracy and sets out the main tools for countering illegal exchange.
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